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The cover of Words To Win By: The Slogans, Logos, And Designs Of America's Presidential Elections features a grid of colorful campaign memorabilia and buttons with slogans like I’m With Her, Build Back Better, and I Like Ike.
$24.99

From "All the Way with LBJ" to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are compiled in a striking visual encyclopedia.

Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary pins to Warren Harding's "Return to Normalcy" banners, from buttons emblazoned with Dwight Eisenhower's trademark "I Like Ike" to Shepard Fairey's iconic "HOPE" poster for Barack Obama, and highly thought-out promotions for Biden and the rest of the 2020 presidential candidates, campaign materials serve as portals into the complex nature of American politics, values, and emotion.

Proceeds from each sale support the Obama Foundation in its mission to inspire, empower and connect people to change their world.

  • Format: Paperback
  • Page count: 416 pgs.
  • Measurements: 6" x 0.85" x 7.45"

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